I remember back in 2006, IIT JEE administration introduced a stringent rule which allows maximum two attempts for an aspirant to get into IIT JEE. The step was taken in order to curb the number of students who get into IIT by preparing again and again for 3, 4 or even 5 years. It was infusing not the actual talented persons in the premier institutes. But, those who practice the pattern for more than 2 years and then, show their excellence over junior by way of extra practice. It was always criticized that the pattern and syllabus of IIT JEE is not suitable to be covered within a span of 2 years. But, there are always a lot many students who used to get in IIT JEE in first attempt. Proper guidance, proper time management and dedication towards study is ultimate requirement other than primary requirement of a sharp mind to get in first attempt.
However, the step affected the coaching institution in a big way. As the number of aspirant taking part in the exam reduced drastically for 2007. A new concept came in the market. It was to be The Early Bird. Aim early, take time and then take the shot. It was to start preparing for IIT from 9th standard itself rather than 11th. The concept was not totally new. I remember in 1999 when I was in 9th standard Brilliant Tutorial had a Foundation Correspondence Course for IIT JEE. But, it was not a popular course. Once the director of my coaching class told me that he gets 1 or 2 student each year who comes to join the coaching class to prepare for IIT JEE, where more than 500 students used to enroll in a year. The idea was not so popular as why to put pressure before 10th, if you have enough time after 12th to clear IIT JEE.